VSCO fever

VSCO GIRL ALERT: Hydro flasks and scrunchies taken from the first table of girls in the Canton High School cafeteria. Abby Charron

BY ABBY CHARRON, LAURA DIMARTINO, AND RACHEL SULLIVAN

Instagram, Snapchat, and Facebook are all well known social media platforms; however, one social media platform that has skyrocketed within the past year is VSCO.

VSCO is an editing software and social media platform, generally used for teenage girls to edit and post their pictures. Unlike other popular apps, you cannot like or comment on these posts, so “it functions as a more low-pressure Instagram,” said The Cut. But within the past few months VSCO has become more than just an app. It has become a way to categorize teenage girls, under the moniker, “VSCO girls.”

There are many girls at Canton High School that some people would classify as a typical VSCO girl. In the halls of this fairly small school, it is very likely to see a majority of the teenage girls carrying hydro flasks and generally wearing airpods, big t-shirts, scrunchies, birkenstocks, and shell necklaces.

“I think people are [dressing like a VSCO girl] because of the trend going around,” CHS senior Drew Ferrone said. “Girls think that they’re cool if they do what everyone else does. Honestly it sounds like a cult to me.”

Although an informal survey of random CHS girls in various classes and grades indicated that all of them have at least four out of seven items that VSCO girls would typically have, they all responded “no” when asked if they considered themselves a VSCO girl.

Senior Grace Treacy has purchased the typical VSCO girl products, such as a hydro flask, scrunchies, birkenstocks, and shell necklaces. Despite having these items, Treacy would not consider herself a VSCO girl. “I use VSCO simply for editing my photos,”said Treacy. 

So how did purchasing hot market items automatically group girls based on their personal interests?

“Just because I purchased these items doesn’t mean I categorize myself as a VSCO girl, and neither should society,” said Treacy.